Effective digital account management has evolved into an integral aspect of every business. In today's rapidly evolving digital environment, understanding these dynamics is essential for achieving growth, connecting with your audience, and protecting your online assets.
Based on my extensive experience helping other businesses and managing digital accounts, I want to highlight some of the most common issues that often make digital account management a complex task. Additionally, I will also provide practical recommendations to effectively address these challenges, ensuring that your digital journey is marked by success and security. Let’s get started!
Finding the real Domain Owner
Issue
“My third-party developer is the domain’s owner”
Recommendation
It is essential to purchase and retain ownership of the domain, even if you hire a third party to develop your website. Just grant them the necessary permissions. If the third party, marketing agency or freelance, initially owns the domain, ensure they commit to transferring ownership after completing the work. The domain stands as the paramount digital asset for any business, and maintaining ownership is imperative for security.
The impact of not having a Business Email
Issue
“I use my personal email for both business purposes and managing all my digital accounts”
Recommendation
Using a business email is the most professional way to handle digital accounts and talk to customers and suppliers. Whether you are a small business or a freelancer, it is essential to secure a business email simultaneously with acquiring your domain for a seamless online presence.
Linking Social Media Accounts
Issue
“My social media business accounts are linked with my personal email”
Recommendation
This can introduce significant complexity, particularly in the context of account recovery. Acquiring a professional email address is imperative to centralize all your communications within a single account, thereby bringing organization to your business operations. This matter is of utmost importance as presenting information to major social media corporations involves a somewhat intricate procedure and may entail lengthy verification processes.
Using multiple Meta Business Manager Accounts
Issue
“I don't know who is the owner of my business account, maybe is my old personal email or a colleague’s email who is not working for the company since 5 years ago”
Recommendation
I've witnessed businesses create multiple business manager accounts, leading to confusion when determining the true owner of each account later on. The challenge arises when you realize that the Business Manager handles the administration of account properties and various assigned tasks within a specific account. A single business manager account can effectively manage multiple social media accounts.
Using personal profiles as business profiles
Issue
“I utilize my personal Facebook account for business purposes, adding potential customers as friends. When I reach the 5,000 friend limit, I simply remove some and add new ones”
Recommendation
While transitioning from a personal to a business or creator account on Instagram is a straightforward process, creating a dedicated business page on Facebook is a necessity. It can appear unconventional when individuals with a company persist in using their personal profiles as if they were business accounts. Personal profiles have limitations in terms of reach and the number of connections they can have. Establishing dedicated business profiles on platforms like Instagram, Facebook, or any other social media is essential.
Running Meta Ads from personal accounts
Issue
“I use my personal ads account to boost an Instagram post”
Recommendation
While it is feasible to promote posts or run ad campaigns from personal Meta accounts, setting up a Meta Ads Manager account for the business simplifies budget management significantly. This tool facilitates expense tracking and offers the flexibility to assign managers and partners, making the process more efficient.
Someone claimed my Google Business Profile
Issue
“I'm unsure how to access my business profile; it appears to have already been claimed by someone, possibly using my old personal email”
Recommendation
Formerly known as Google My Business, the Google Business Profile holds significant importance in location marketing and customer reviews. It is worth noting that there is now an option for businesses without a physical address as well. A common challenge I have observed among clients is the lack of organization in managing this platform. Connecting your business profile with a professional email makes the account verification process more straightforward, especially when handling claims.
Conclusion: Digital Account Management Matters
These are just some of the day-to-day challenges we encounter at JuanXcel. I could share more in a future post. It is important to emphasize the significance of security when managing digital accounts; it is a matter I care deeply about, perhaps even obsessively. However, this vigilance is essential to ensure your business runs smoothly, achieves its goals, and makes things happen.
If you require further guidance or assistance with your digital accounts, please do not hesitate to reach out to JuanXcel.
By Juan Campana
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